The Importance of Using Visual Concepts in The Production of Video Games

Responsibilities of an artwork studio and its impact on the production of a game.

Within the whole structure of a game development studio, building a good team and effective planning is critical to any project.

Pre-production is a crucial time when game design decisions will reflect the bottom line.

A fundamental part of this planning is the choice of the graphic characteristics of the project, where the function of a video game studio goes beyond the design of efficient mechanics and opens space for the creation of a visual identity that should reflect the objectives of the project at first sight.

Regardless of the platform where the project will be launched, the visual identity represents the player’s entrance to the world that is presented to him, it is by this element that the player identifies with the atmosphere, becomes familiar with the setting and the plot and is The main immersion tool the game can offer.

All this process of visual creation is in the hands of artwork studio and its professionals dedicated to artistic visual creation, responsible for video game art. The main function of the designer is the creation of interface mediated communication within the game, as in any work that uses design concepts, the function of artwork studio is to transmit information visually and interactively to the player.

Development of New Rendering Technologies

Over the years, the technology surrounding the gaming world has been growing ever faster, with new possibilities for more convincing and interactive visual simulation. The development of new engines, new production tools and the application of art concepts in productions, brings the gaming industry closer and closer to giants such as the film industry for example, in terms of investments, profits and media notoriety.

The responsibility of an artwork studio in defining the visual identity of the project is immense, defining color palettes, styles and compositions within design concepts directly influence the player’s experience.

It is the visual communication that tells the player whether an element of the scenario can be explosive, or whether a character is ally, neutral or villain, plus many self-explanatory information that saves time leaves the experience more fluid.

Independent Video Game Studio

Acting against the way of the big producers, the small independent game development studios, take the visual appeal in the background and focus on the gameplay and the constant experience of satisfaction to the player.

Using retro styles, taking advantage of already established mechanics, games of categories like 2d beat ups and side scrolling games are increasingly common, especially on the mobile platforms, Android itself has become the main way to produce and publish games independently.

In the early days of the gaming industry, games were made exclusively by programmers who understood absolutely nothing of design or visual arts, which left these games with a raw look and with little, if any, environmental interaction with the player.

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